|
|
Frequently Asked Questions About
Pricing and Selling Your
Work
Answered by Caryl Bryer Fallert
Question: Can you offer some advise on pricing
and selling art quilts? I am a fiber artist and I have
gotten a commision. I have placed in national contests and I machine
quilt my work to within 1/2-1". Can you give me some
advice on what to charge? What is standard for a rookie? So
many people undercharge and I know I will not enjoy doing it if
I feel I am giving it away! Thanks for any help you can offer!.
Answer: Pricing is one
of the most difficult decisions we have to make as fiber artists. My own
work, like the work of many other well know quilt artists, is priced by
the square foot. While this seems like a crude way to price the product
you your heart and soul, it is a practical way to predict ahead of time
what a commission piece might be worth. Since some of my quilts have very
complex piecing and others are whole cloth, I have a different square
foot price for each different style.
So how do you decide what your square foot price will be? First you need
to keep track of your time on at least one quilt in that style. How long
did it take to design your quilt and prepare the paper pattern? For me,
the design often takes longer than the actual piecing and quilting. How
long did it take to piece. How long did it take to baste, quilt, and bind.
How long did it take to put your studio back in order after the quilt
was finished? Add up all these numbers and divide by the number of square
feet in your quilt. That's how long it takes to make one square foot of
quilt in that style.
Now you need to decide how much your time is worth. Minimum wage is between
$6.00 and $7.00 per hour. This is the rate of pay for unskilled, entry
level jobs. Since you have won awards in national contests, and have been
ASKED to do this commission, we can assume that you are NOT unskilled.
Skilled labor is worth more. What do you hire other people to do? Clean
your house? Mow your lawn? Fix the plumbing? Repair appliances? How much
do you pay them? In the Chicago area, the going rate for housekeeping
services is $10-$15 per hour. The last time I had my toilet fixed............(don't
ask!).
Once you have decided on a number for your hourly rate of pay, you need
to multiply that by the number of hours it will take to make your quilt.
A 40" x 60" quilt, for instance is 16.66 square feet. Suppose
you are really speedy and you can actually design, piece, quilt, and bind
a square foot of quilt in 2 hours. Your quilt will take 33.32 hours to
finish. Now suppose, hypothetically, that your time is worth $15.00 per
hour. The figure you start with in figuring your price will be $15 x 33.32
or $499.80.
That's just the starting figure. Are you are working with a gallery, agent,
designer, or architect, or do you plan to work with gallery in the the
future.? They are going to want a commission. They have, hopefully, done
some the marketing, interaction with the client, and accounting for you,
and they expect to be paid for their time. If it's a gallery, they will
usually expect to be paid 50% - 60% of the selling price. If you need
to be paid $499.80 for the quilt, that means the person the gallery is
selling it to will need to pay at least $999.60 for the quilt. If you
have found your own client, and done your own marketing, accounting, and
client interaction, then you need to pay yourself for all of these things.
If you ever plan to work with an agent or gallery, you need to plan ahead
and set your prices accordingly.
Now you probably are going to want to document this quilt by taking photographs
and writing up some documentation and an aritsts statement for your client.
How long will that take? Another hour? (you really are speedy!) Pay yourself
and your agent each another $15.00. So now the price of the quilt is up
to $1029.60. Does the client expect you to come to their home or business
and install the quilt? How long will it take to drive there and back (one
hour?) How long will it take to install it? (another hour?) Do you have
to purchase special rods to hang the quilt? (add $15.00) How long does
it take to cut, sand, paint, and drill the rods. (add another $15.00)
How much did you pay for the sand paper, drill bit, paint, and saw? (Add
another $5.00- you can't take it all on this one quilt) Do you need special
equipment to hang the quilt? (level, nails, hammer, step ladder) (add
another $5.00) Does the client want the quilt to be sprayed with UV protection?
(add another $15.00) Of course you have to double all these numbers, because
your agent is going to take half.
So finally, because you work faster than most of us, and are willing to
work for what you are paying your housekeeper, (that's one quarter what
you are paying your plumber) you can sell your quilt for $1189.60 (let's
round that up to an even $1200.00)
You are so right, too many people undercharge and give their work away.
I'm glad you asked. I'm sure there are many others out there wondering.
Web Site Design by Caryl Bryer Fallert © 1997-2007 All Rights
Reserved
Bryerpatch Studio 502 N. 5th St. Paducah, KY 42001
caryl@bryerpatch.com 270-444-8040
|
* |